Online business owners have a lot of different promotional methods they can employ to effectively market their business. So is it still worth the time and effort necessary to create a professional and creative video sales letter? Video sales letter has been around a while now and is considered by many to be a "tried" and "true" internet marketing technique. But with so many new options that appear every day, is this method of promotion still a valid alternative?
I hope to answer this question at the end of this article.
To begin with, here are some reasons why you should still feel comfortable incorporating video sales letters into your online marketing efforts:
Making a video sales letter can be quicker and easier than with traditional long copywriting. Not to mention that more and more people prefer to see as well as hear your message as opposed to reading a few pages of text. Making use of video allows you to accomplish this task very quickly and easily.
You do not need to be a very good copywriter to write a high converting video script. You do not need to hire a copywriter as video scripts provide a larger margin for "error". With a video sales letter, all you need is a little creativity and of course, a little technical patient. Even an average video sales letter can have a positive impact on your conversion rate (sign-ups or sales). Video content also tends to have a higher perceived value. This is largely due to the extra time needed to produce content.