SEO is the method of improving your website's performance and its standing online, to ensure that it is ranked high on search engine result pages (SERPs) for search terms that are related to your products and services.
The higher your position, the greater your chance of attracting clients and customers to your website. The best SEO agency for roofing companies in Chicago closely monitors various factors such as the organic traffic to your website, the bounce rates, which keywords are most effective, and so on.
Image Source: Google
Get started with your roofing company’s SEO by following these steps:
1. Keyword research
Keyword research is a crucial part of the SEO process. It allows you to identify the keywords that have the most potential to generate valuable leads, as well as connect you with your target audience. When it comes to the roofing industry, there are tons of keywords to target.
Optimize your research with keyword research tools, like KeywordsFX or keywordtool.io — both of these tools provide valuable keyword data, from their search volume to their competition to their cost-per-click (CPC).
2. On-page optimization
On-page SEO refers to the content on your pages along with each page’s source codes. When you have an optimized page, your content is unique with targeted keywords.
For example, to provide the best user experience to every member of your target audience, you want a website that supports every user. That means people browsing your website on their tablet or mobile device have the same experience as users on a desktop.