If you review the statistics collected by analytics providers on your website, you may have noticed that you have visitors from countries who do not speak the same primary language as your website.
When you realize that nearly 30 percent of your traffic comes from overseas, consider the benefits of website translation for your business. You can also get more information about Chinese website translation services via www.chinesetranslationservices.co.uk/chinese-website-translation-services/.
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When you use a website translation service, you need to hire a bilingual website voice talent to translate all the information available on your website into the target language. There are many reasons for this, such as growing your business, serving international customers, and providing a more readable audience for your website.
For example, if China, Austria, and Switzerland make up 30 percent of your traffic, you can get a higher conversion rate by providing Chinese translations on your website.
While machine translation is possible, it is not as accurate as hiring a professional translator to translate the website of your choice. Machine translation cannot take advantage of the subtle use of words and phrases that may not be considered official but are still acceptable for everyday use.
Professional translators can not only understand these minor nuances but also translate them into the target language so that all the information available on your website is not lost in translation.